john hingley

First, that's me with my best bud Stanley, my Basset Hound.

In mid 2006 I started Andiamo Systems, a self-service, on-demand brand monitoring and media measurement company.

Our mission at Andiamo is to help companies of all sizes better understand and take action on consumer attitudes and opinions of their brands and their competitors brands to increase ROI. And to have fun doing it! We're launching in mid 2007.

Prior, in 2003 I founded Crush Direct, a successful marketing and advertising agency serving both B2B and Consumer clients, including Wealth Design, Constellation Brands, and Kendall-Jackson.

I have been involved in marketing, direct marketing, sales and business development for over 20 years. The majority of my experience has been spent building profitable divisions of large companies - including Broderbund, The Learning Company and Mattel - and being involved in smaller companies and start-ups including VP Sales & Marketing at Yaga - a P2P file sharing service; COO at wine.com; and board advisor to VerticalResponse, a leading self-service direct marketing technology company and an Inc. 500 fastest growing company in 2006.