So Ted Baker is one of my favorite clothes stores. A UK-based company, they are definitely an up and coming brand. The styles are fresh, the quality is great, and the prices are competitive - $200 for jeans, $75-250 for a shirt. You get the idea. So what makes me talk about this brand to all my friends, people I chat up at work? Sure, it's the quality and style and not rip-off prices, but the thing that really lights the fuse is the great experience I have every time I visit.
- First, the stores (I have been to the SF and LA ones) are well-laid out,
- I am always greeted by a very friendly rep with a great personality.
- Without fail, they ask me if I want a drink (usually gin!). I'm more of a wine fan, but hey, at least they offer!
- The fitting rooms are enormous, so you don't feel cramped. I am convinced this increases their average order size
- They don't sell you too hard
- I went in to replace a pair of cuff links my dry cleaner had lost, and they simply gave me a new pair. No hassle, for free!
- And, at least half the time I have bought there, they throw a little extra something in the bag - Ted Baker ice cube tray, a San Francisco 'best places' book, even an umbrella.
So what are some free or low-cost things you can do to give that extra little spark that gets people talking?
- First and foremost, be likable! Whether it's in person or over the phone, your front-line people need to be friendly and engaging. And that doesn't cost a dime.
- Send a card - collect birthday information and send a special birthday offer to your customers
- Simply send a thank-you card or a follow-up thank-you call after a purchase
- If you're a retailer or a business that has people visiting your location, consider buying a Tassimo espresso machine and offering free espresso drinks
- If you're an online retailer, throw in something fun or extra into the shopping bag or fulfillment package.
Hopefully you're doing some of these things already. If not give one or two of them a try and see if they help boost your sales!
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