If you haven't used Tablet Hotels to find and book a hotel room yet, give 'em a try! I got hooked on these guys several years ago after finding them on Google. They are a broker of sorts and and only suggest hotels that really believe in. They have a good (and growing) global coverage, great write-ups and photo galleries and helpful categories, for instance: Style: 'Cutting Edge' Atmosphere: Lively, and so on. Really helps you pinpoint a great place for your stay.
Their service is excellent, but what I like best about them is their social media marketing.
- They always follow-up with a survey after your stay,
- Invite you to share your opinions
- Include a 'Share with a Friend' on each email they send
- They Twitter, and do a pretty good job of having relevant information posted (see an upcoming post for good/bad uses of Twitter)
- and they just launched a Facebook application called the "Global Nomad Challenge"
This is a clever little contest where you guess the location of a hotel based on a photo. Participants have a chance to win free stays in hotels and other prizes. It's still early-on, but they are generating consumer engagement, brand-building and awareness and pretty much kicking Expedia, Orbitz and Travelocity's butt in terms of interactive, social media marketing. And it's gonna win them business. None of these tactics is particularly difficult to execute, so pick an opportunity that makes most sense for your business and go for it!
And please share any experiences you have!
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