So I was speaking at a conference a week ago, and EVERYONE was either talking about Twitter and/or Twittering during the show. I have had a Twitter profile for a long time, but rarely use it. It just seemed like yet another low-utility site that turns into a time-suck to keep up with. But I am re-considering.
If you don't know what Twitter is, it can be described as easy collaborative communication or 'micro-blogging'. It reminds me of many-to-many SMS (the Short Message Service that is what text messaging is for mobile phones). By that I mean most people 'tweet' in short bursts, 140 characters or less, about what they're doing, where they are and increasingly what they like and dislike about brands.
Twitter claims about 1 million accounts, and a recent count showed Twitter getting about 1.2 million monthly
U.S. visitors (this is only visits to the website, and does not include users on mobile, via other applications, etc.)
That pales in comparison to giants like Facebook, but the numbers are strong and growing. And more companies like JetBlue are getting in the picture and connecting with potential customers there.
Why? If you target early adopters, affluent, or even people in the social media world, many of them are here. Create a profile and check it out!
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