We all know how powerful search engine marketing (SEM) is to drive brand awareness and more importantly leads and sales. A significant amount of Andiamo Systems' marketing budget is allocated to Google Adwords and to a lesser extent Yahoo! and MSN.
And increasingly, the realization of the tight connection between SEM and social media is becoming more obvious. For some brands and industries there are as many first page search engine results that are from blogs, forums and social networks as there are from traditional mainstream media. That's largely because search engines eat blogs for breakfast, lunch and dinner. They are updated frequently, have lots of content and are typically well-formatted for easy SE crawling. So you need to make sure you have an understanding of how SEM can affect your business.
Which leads me to the Search Engine Marketing Journal (SEMJ). SEMJ is the first printed journal 
dedicated to the advancement of search engine marketing. What? A print pub about online marketing? Yep. Don't worry, they also have a great website. It is unique in that it is a peer-reviewed journal where anyone is free to contribute. All papers are screen by a team of editors (disclosure: I am Senior Editor) to ensure that the quality is top-notch, relevant and actionable for businesspeople to use.
These guys are leveraging the power of user-generated content to bring continually updated, and fresh information, always showing a unique perspective. Check them out!
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