Are you Tweeting? Well, even if you are not, you can bet that people may be Tweeting about your products or brands on Twitter. So just like with all forms of social media, even if you are not actively participating that doesn't mean conversations aren't occurring. What it means is, you actively need to listen and learn from what's being said.
And if it seems daunting, start small - just use any of the Twitter search tools - new ones like Twitority that also provide some authority rankings and filtering or Tweetscan where you can sign up for email alerts, or even old Twiiter search. See who is talking about you or your product category. Even if you don't participate at least listen - you can glean some valuable, actionable information here. Think of it as a quick focus group.
At Andiamo Systems, we're finding that Twitter is often one of the most active social media platforms for brand conversations. It's certainly not the only social media venue to monitor, as the 140 character limits can make it much less robust than typical blog content. But the nature of the texting can provide some timely insights!
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