I recently received an email from Philip Sheldrake, author of The Social Web Analytics eBook 2008. Philip outlined his thoughts and plans for about creating standards and metrics for using influence measurement to guide organization performance management initiatives - an Influence Scorecard, so to speak.
The goal of the Influencer Scorecard is to help front line social web analytics to the board room level, providing levels of authority, responsibility and accountability in planning, implementing and measuring the affect and value of influence.
Philip is among a small set of thought leaders on the topic of social web analytics, and I was pleased he invited Andiamo Systems to participate in a series of meetings to help define these metrics. More well-established and measurable metrics in social media (or social web as Philip prefers to refer to it)?
We're behind it 100% and are happy to participate. You can keep up with developments at Philip's blog as well as here.
Hi, thanks for the link and delighted you're on board!
You noted my preference for the term social web over social media, and so thought I'd quickly clarify the definition I'm going on. To me, the social web consists of social media + applications + services + the network. And analytics can definitely reach out beyond the confines of 'media', hence social web analytics.
http://www.marcomprofessional.com/posts/philip.sheldrake/whats-the-difference-between-the-social-web-and-social-media
Posted by: Philip Sheldrake | February 12, 2009 at 12:04 AM